Pricing Sensitivity Survey

Use this template to determine how price changes affect consumer purchasing decisions and find the optimal price point for your products.

Survey Preview

  • Date *

  • How fair do you find the pricing of [Product/Service]? *

  • How often do you feel [Brand Name]'s prices align with the value you receive? *

  • How likely are you to pay more for a premium version of [Product/Service]? *

  • How does the price of [Brand Name]'s products compare to competitors in the market? *

  • How sensitive are you to changes in pricing for [Product/Service]? *

  • How likely are you to switch brands if the price of [Product/Service] increases? *